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It’s not as easy to write high converting AdWords ad copy as it may look to the beginner. You don’t get a lot of room to work with in any PPC ad format as the ad lengths are pretty standard. This means that you have to deliver your sales message in a short ad, which can get difficult if you aren’t following the rules. In this article we shall be looking into a few simple AdWords ad writing tips that will help you create a responsive ad for your campaign.

Don’t get in a hurry to make money if you’re lacking in PPC experience, and with ad testing you really should proceed with caution. Running split tests on any PPC ad calls for testing only one part at a time. So for example, if you’re testing the headline, first get results from it and then move to testing the display URL. When you make a change and test against another ad, you have to know what caused the conversion rate change – that is why you test one ad element at a time. Then the next part is to just see which ad performed the best, and then you move on to test something else. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. Also, don’t mistake product benefits from the features it offers. So you know what the best benefits are for you product, and so perhaps make a list of them. Avoid trying any cute copy approaches because they always produce epic fails, and no one seriousl will click on them. They shouldn’t have to struggle to understand what problem your product is solving or what it can do it for them. Also be sure to test your primary keyword in your headline because when someone uses that keyword, it will become bolded and will stand out more.

You can test anything you want in any order you want, but we recommend optimizing your headline because once you do, then you’ll have more people reading your ad. Once you start doing this, you’ll get a better feel for it and it’s not hard at all. How do you know how well your ads are performing? You’ll calculate the conversion rates using the CTR. Of course you’re looking for the largest conversion rate possible.

You’ll specify for the system to rotate the ads evenly for more accurate testing. There is some debate about how long to run tests, and it depends on your daily impressions – so try to get at least 500 impressions if not more.

If you learn how to write solid PPC ads, then the rest is really a matter of patience and experience. You’ll see that in the beginning it looks difficult, but as time goes by, you’ll start to get the ins and outs of writing good copy. The best way to do well is to work at it, there’s really no other way – but it’s easy work. However it does require patience and effort on your part, so if you’re good with that then you’ll be fine.

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