Should Rent or Purchase your next trade show displays?
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In recent years exhibitors have seen the cost to attend tradeshows sky rocketed by leaps and bounds. With this said, more and more exhibitors are searching for ways to cut costs. To this end many budget conscious exhibitors are turning to companies that provide turn-key rental booth programs. This turn-key rental program affords the client the luxury of a full custom booth at about a fraction of the cost.
You can have many choices in renting a booth. The main two that exhibitors are faces with is: 1) Renting a both from the show contractors , which is usually some metal and panel system 2) Renting from some exhibit house which some time rent from a readymade inventory. Both of these ideas are great solutions but the problem with this is that you begin to look just like any other exhibitor on t he trade show floor
There is an alternate choice which is to rent a custom trade show display. There are a few trade show display house that do provide this kind of service. The service consists of providing you the exhibitor with a fully customized trade show booth. The look will be totally unique to you the exhibitor. It still carries the advantages of a standard rental exhibit booth except you now have a custom trade show booth unique to your company.
First, it was the small exhibitors who would take advantage of such program, but now, even the larger and more seasoned exhibitors are renting. Why? Savings on Transportation, Storage cost, Less time-consuming . Overall, a great budget booster. Imagery is one of the main things companies endeavor to uphold, but gradually changes in the industry have shown many participants the advantages of going ?the rental way? without sacrificing company image or quality nor integrity of display booth.
Another great aspect of renting a customized trade show booth is that a company can now purchase custom components built especially for your company. It can be incorporated in to the custom rental components. This now makes your exhibit booth completely unique in all ways. Others exhibitors are now looking at multi-rental exhibit programs.
Multi-renal programs are great programs where the exhibitor attends more that 5 shows for the year. They do not wish to own the any properties. No purchasing of components other that unique items pertaining to your product. The exhibitor commits to use the booth and or program for 5 or more shows or 3 years. The exhibitor pays no storage fees and no refurbishment fees on items in rental package. I do however recommend that you take a close look at the cost as oppose to purchasing. The cost savings may be close, especially if you wish to store and maintain your purchased exhibit booth.
Leasing your next trade show booth has a major advantage as opposed to purchasing the booth. You do not have to come up with the entire upfront exhibit booth cost. Depending on your lease you will however have to make monthly payment. The tax advantage of this program is great. You are able to write off some or if not all of the cost of the trade show booth. Please speak with your certified tax consultant about this before making this decision. Monthly payments must be made with interest. The booth is your responsibility, all storage and refurbishments will have to be paid by you the exhibitor. Depending on how long your payment terms are you may be ready for a new look with before your payments are up.
Clearly there are many options whether you wish to rent, purchase or lease your next trade show booth. I clearly would explore these options carefully, one may even decide to rent first before you lease or purchase or get into a multi-rental program. Feel the rental process out first. Success is only one set away
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