Increase Your ClickBank Affiliate Income With Review Pages

7 September, 2008 (08:18) | Internet Marketing

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ClickBank is one of the largest sources of digital products, and some 10,000 merchants use ClickBank to sell their products.

From the merchants’ point of view, ClickBank makes it easy for them to sell. They don’t need to process credit cards themselves, and they don’t need to set up an affiliate scheme. ClickBank does both of these jobs for the merchant.

Affiliate marketers, too, like ClickBank a lot. With a free ClickBank account you can immediately start promoting any products sold through ClickBank, using a special ClickBank “hoplink” for each product. With most merchants rewarding you with at least 50% commission per sale, you’ll soon start making serious big bucks.

Sounds easy, doesn’t it! But life is never that simple. The truth is that most ClickBank affiliates make little or no money from promoting ClickBank products. Assuming that they’re not lazy and do actually put some effort in to promoting the products, they often go about it in the wrong way.

It’s not enough to use such methods as banner ads or links in your forum postings and emails. That’s not enough to persuade people to purchase through your link.

Let me show you a method which I’ve used to great success. OK, you have to work at it a bit, but it will be well worth your while:

Writing Review Pages

You need to write a review for any product you want to promote as an affiliate. The purpose of the review is to “pre-sell” the product. You need to get people in a favorable frame of mind so that when they visit the sales page through your affiliate link, they are much more inclined to buy.

An increasing number of people, before they buy something, do a little research to find reviews of that product. They’ll type something like “review + product name” into Google. You can see for yourself how many reviews there are for a product by doing just that.

Mind you, even people who use this technique often do it the wrong way. They make some very basic mistakes.

How To Write Better Product Review Pages

1) Your review should not be full of glowing praise for the product. Instead, make a few minor criticisms of the product - which are, of course, outweighed by the benefits of the product.

2) Don’t try to “sell” the product. The main purpose of the review page is to get people to click through to the merchants’s sales page through your affiliate link, ready to make a positive buying decision.

3) You mustn’t use words and sentences taken straight from the merchant’s sales page. Your review will lose all its impact if you do this. It will no longer be seen as impartial.

4) You’ll be a lot more convincing if you have actually used (and liked) the product. You’ll find that you can frequently get a copy of the product from the merchant without having to pay for it. Just tell the merchant that you want to write a review of it.

5) “Comparative reviews” are very powerful. Just find other products which satisfy the same sort of needs, and review them alongside the product you really want visitors to buy. A “star rating” system is a good idea in a comparative review. You will, of course, give the main product more stars than the others!

If you follow this plan, you should be able to make a lot more money by promoting ClickBank products. And if you use the tools in my ClickBank ToolKit, your work load will be lightened!

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