A new shorthand has emerged, dispensing with comma’s, full-stops, and anything previous generations have defined as grammatically correct and essential to meaning.

Punk grammar has taken over! Time is the thing; now the work-stressed, over-pressured, income earner who is used to slower, clearer, lengthier forms of communication, must learn to keep up; learn this new language and adopt a culture that is fast over-taking the older tried and true.

Fortunately there are still those who love the english language as it stands.

The 21st century is heralding many changes, large and small, across all spectrums. Two of the tiniest examples occur in the field of today’s rapid-fire communication, where getting a message across with speed and brevity has become paramount to accuracy of spelling and grammar. Grammatical perfection has had its day – at least in the quarters where instant communication is all. It’s not simply that our up and coming professionals, top executives, business owners and entrepreneurs, cannot spell – although surveys have shown that this is in fact already a problem – it’s more the fact of a competitive world becoming even more competitive. They need to make their point NOW. Not in two minutes or five but, right here, right now.

Speed of Communication

The age of texting and emailing is here to stay, at least until the next big thing in communication comes along. In the meantime, electronic messaging has proved liberating to some of the older school, removing the ancient burden of grammatical correctness.

The comma, for instance, has lost its mythical aura and the full stop has become a pointless dot. Unhappily, for those who love the form and rhythm of perfect grammar, the world seems to have  gone mad; the beauty and poetry of language, developed over thousands of years, is at risk of becoming extinct while, from its ashes, rises a phoenix of ghastly proportions and a horrifying lack of finesse.

The Humble Vowel

Using the aforementioned shorthand, a communicator can say what they need, and be easily understood, using a limited number of consonants, dispensing with the once essential vowel. In fact, it has always been know that a phrase without vowels can be easily understood as in, `The qck brwn fx jmpd vr th lzy dg.’ Or, from another angle, the same text with all but the first and last letters rearranged (excluding two and three letter words), can also be readily recognized, e.g. The qicuk brwon fox jmuepd oevr the lzay dog.’

Quick and Effective

Punkgramma

Stepping aside from the merits and otherwise of fast messaging, what about the current generation’s ability on a non-direct communication level, to write clear well-punctuated prose? We still read books, magazines, and newspapers; don’t we? So, what is the future prognosis here? Recent tests and surveys, aimed at students as high as university degree level, are already showing a marked decline in general comprehension, grammar, spelling, and punctuation.

But it’s not only the young; parents and grandparents are jumping on the bandwagon to be always and quickly available. As they forge their way into the scary new world of `punkgramma,’ they are creating an acceptance that otherwise might be a longer time coming.

So the question must be asked; `If all and sundry become Punkgrammatiks, who is going to be left to carry the flag of our amazingly beautiful and functional English language as it once was flown?

Time and Business

Perhaps time is the thing? Everyone seems to be short of it. Most of us work all year to take a break and hopefully save enough for our annual holiday, or doing it back to front by paying for it with the credit card and spending the rest of the following year paying it off.

Holidays are usually an expensive time but there is a recent trend towards luxury cruises for the masses – a bit like Blackpool on a boat. Parents can enjoy their holiday knowing the children have enough activities on board to keep them happy elsewhere, with staff to watch over them, and they can get on with enjoying the break they need to refresh their motivation and get rested in time for the next year’s round of work and debt paying.

Everyone needs a break, it’s just a pity that it has to cost so much.

Remembering that more and more companies are employing their staff on a contract basis; where speed and time-management are critical to meet the required end result, an added burden is created. They HAVE to come back and work harder than ever, not only to meet the mortgage payments and the bills, but to pay for the much needed holiday and all its inevitable add-ons.

Subsequently, determined real estate agents, car sales people, retailers, trades folk and professionals, will extract your details from you in whatever way possible. Then to be true to their calling, and seeing you as a potential `sale,’ they will stay in touch. Enter the low level-intrusive text or email, sometimes guiding you to their promotional blog.

To make a sale (so they can eat) these folk will do whatever it takes to ensure you remain their `hot prospect.’ If you have ever attended an open home, wandered onto a car lot, chatted with a switched-on white ware sales person, you will probably have experienced the after-calls and follow-ups.

It has become common practice for businesses and services to jog forgetful minds by text or email reminders to avoid empty time slots. And, keeping up with the times, even politicians are streamlining their own communications along similar lines, particularly in election year.

21st century lives are busy, busy, busy. It’s no wonder we don’t stop and think about where the comma should go, or the sentence should end. People simply do not have the time to think about it because to do so might put them critical moments behind the competition. And heaven forbid that we should worry about such superfluous ciphers as commas and full stops, never mind speech marks, apostrophes and semi-colons.

They will all come back, of course. They have been around too long to be discarded in quite such a casual manner. Most fashionable pursuits eventually come full circle and fortunately (hopefully?), there are still enough `word purists’ who will continue to laud the attributes of our wonderful language in all its fullness and wealth and keep it alive and blossoming.

It has to be this way because, without them, the alternatives are all too ghastly to think about.

Imagine a language where the aahs and eeehs and the ooohs and ughs, are replaced with bland colourless mmms and grrrrs, hmmms and brmmms.

No-nonsense and practical? Expediant? Efficient? Probably all these but, for my part, I’d add `horrifying’ and `terrifying’ to the list.

When it comes to PR, there are 2 sorts of publicity that is available for you. The first thing is providing the content. So your online content developer can offer the content to the media outlet and that’s a way of getting publicity and the second aspect is being in the content.

The first thing is providing the content for internet marketing reviews. Magazines and TV shows actually and newspapers and all that kind of thing, need the content to sell the magazines. They want articles, need features for their commentary. That’s the reason why folks buy. People are buying the magazine for the content of the mag.

The other side of the coin is, magazines are not there to sell content. Mags are in the business of selling advertising. The content, that an online content writer creates is a wrapper around those ads to get folks to read the ads, it’s all the content is there for from a media perspective. So if you can show content to them, it’s going to help them sell more mags. You’re helping them out and they’re going to help you out by giving you that exposure.

When it boils down to pitching your aweber review content, what you are trying to do is work out a way to pitch your content to the media to help them out. The media need content that interests their audience period, it’s all that it comes down to. So you want to demonstrate that your content helps. There are different ways that you can prove that your content is relevant to their market place.

For example, if you have a blog on your website, and it’s getting comments and it’s getting interaction from readers, it shows that you’re already an authority in that particular space. You can say that there’s social proof there because people like the things that I am writing. So if you can show that people are enjoying interacting with the material you’re writing, why aren’t the magazines going to jump all over it, because, well, they are. It shows that there’s already some interaction there.

Where Twitter can work for you is in that market leadership status. If you have a Twitter account where you talk about small business things,optimize press review, seo course and all that sort of thing and you have a following, you can have your online content developer turn around to the magazine and say, look, I am an expert on business consulting and I want to write for small business. I have a following of 10,000 Twitter followers. It’s pretty impressive. They’re going to say, well, you must know what you’re talking about because you’ve built this following on your own; there’s that implied authority status.

There are Facebook fans. If you’ve got a Facebook page and you can show your Facebook page has 10,000 fans or 10,000 followers or whatever it might be, you are an expert in that space. If you can go to some of the craft magazines in Australia and say, I’ve got a blog, I let my online content developer write about craft and I’m getting many comments here and I’ve got a Facebook page with three hundred fans, it proves you’re an authority. It saves the magazine doing their own due diligence on you. It looks like you’re already an authority and they will just say, yes, great, let’s start talking.

In the main, most little publishers will do better with the second approach. Naturally, if you are starting a site like Wikipedia or WebMD you’ll likely wish to take on a formal tone. Nevertheless if you are a smaller site looking to gain traction, you will want to attempt to engage your reader’s emotions.

Below are the payoffs of engaging your subscribers.

It Makes Readers Remember You

Readers peruse dozens if not hundreds of web sites every day. Most internet sites fail to draw their visitors in emotionally.

How many website do you visit every day that gets you to smile, gets you to feel touched or gets you to get annoyed about something? How often do you feel like a website is talking right to you and your problems and that they understand where you are coming from?

These kinds of web sites you remember. There’s a reason explaining why YouTube videos of shocking clips, funny clips or touching clips have a tendency to get spread around rather a lot. They make people feel something, and that’s noteworthy.

It Can Get You More Links

Content that encourages a lot of emotion tends to get linked to lots more. Naturally, readers are a load more certain to need to share or commend something that really got them riled up.

It gets more retweets on Twitter and more shares on Facebook. To explain, it has got a higher likelihood of getting passed around straight off, but also has much higher long-term potential.

Develop a Better Visitor Relationship

Finally, emotional content will assist you in building a much powerful bond with your subscribers.

People reading your content will feel a bit like they can connect with you, in opposition to feeling that you’re just an objective internet site online.

This means people coming back more frequently, to a more lively community around your blog or business and eventually to more loyal consumers.

As an added benefit, people will also want to partner with you more frequently. If they can tell you’re truly committed to something or that you’ve a way of having the ability to move an audience, they are certain to want to invite you to talk at their events, do teleseminars for their audience and in general open up their client base to you.

There are several benefits to creating content with an emotional punch instead of just factual subjects. Mixing a dose of character is superb for nearly any little to medium-sized business. Unless you are trying to build an encyclopedia-type internet site, try to make your site as emotionally fascinating as practical.

In the long run, only content that really helps people is going to succeed. Content that doesn’t do so is likely to get downgraded more and more as time passes. You don’t have to create it all, you can also buy content and use it in many ways to build a relationship with your readers.

Quality information allows you to build a relationship with your readers. That relationship allows you to sell any number of things, from high-end items to recurring memberships to one on one coaching.

If you don’t have time to create all your information you can get affordable help! You can purchase PLR articles and PLR ebooks and use these items to help you build your customer base by providing value.