The term “trust rank” refers to the trust level Google gives to a website. That is one reason everything we do while building an SEO campaign should be aimed, in part, at raising the level of trust Google will give our pages. The purpose of link building is to show that there are other websites that have gained a level of trust about the content we are providing, and we are expecting Google to trust our site more as a consequence. Because your link profile is one of the most important factors when it comes to improving your rankings for your chosen keywords, it is vital to always be improving the factors that influence your link profile. Keep in mind that Google not only takes the number of links into consideration, but the actual relevancy (i.e. if it happens to be from a page with a similar topic, or whether uses any relevant keywords in its anchor text), as well as what value they have placed on that linking page. When most people go about link building they will usually ignore the importance of quality links, many people simply look at a link as a link and go for quantity over quality. This is the wrong way to go about link building, the main aim for successful link building is to get some from ‘authority’ sites, these are sites that have a high Google rank and a high trust rank themselves, an authority site link is worth more than many irrelevant site links. The kinds of sectors that have a reputation for authoritative backlinks are industry leaders, education sites, experts in specific fields, government sites, and top news portals. Obviously, these are the types of sites that will help raise your trust ranking, so your goal should be to gather as many links as possible from sites like these. However, when it comes to SEO, things are not that simple. Google has made it known that they watch for any evidence of link building that does not look natural, so be careful not to build links too fast, or have links that seem to come from the same group of sites. The relevancy of your pages to the rest of the website, the quality of your keywords, and even how long your domain has been registered for all factor into your Google trust rank. Your entire website is scrutinized by Google’s methods, it is believed they keep a record of these trust rank measurements over time so that an ideal trust rank can be generated for every page of your site. With this in mind, you should be able to use smarter SEO techniques in order to keep your website high up in Google’s search results.

Continue : Google Trust Rank